Kelley grads launch new business in Indy - Crossfit Naptown - Marketing Expertise

One of the best parts about being a Kelley professor happens when your students reach out to tell you about the cool, new things they are doing. In the last few weeks, I have been lucky enough to re-connect with several of our grads.

But today, I want to share the story of Peter Brasovan and Jared Byczko, two friends who graduated from Kelley with their undergraduate business degrees a couple of years ago. Peter was a student in two of my undergraduate marketing classes. After graduation, he traveled the US doing event marketing for Sony Playstation. A couple of years of daily and weekly travel later, he settled in Chicago and worked in marketing for the Chicago WhiteSox. What a great way to put his marketing degree to good use. But, what's a young professional to do in a big city when he isn't incredibly busy with his marketing job? Peter's answer - take up Crossfit.

Now for those of you not familiar with Crossfit, it's the principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and hundreds of other elite and professional athletes worldwide. CrossFit is a core strength and conditioning program. It's designed to elicit as broad an individual adaptational response as possible. CrossFit is not a specialized fitness program but a deliberate attempt to optimize physical competence in each person over ten recognized fitness domains:

Cardiovascular and Respiratory endurance
Stamina
Strength
Flexibility
Power
Speed
Coordination
Agility
Balance
Accuracy

Bottomline, Crossfit is a hard-charging, get your body in peak shape kind of workout. I don't know about you, but I am sure my body could stand some improvement. Of course, the key to being successful to these kinds of hard workouts is having a coach who teaches you proper technique and helps keep you from doing too much, too fast. As experienced Crossfitters and certified coaches, Peter and Jared are prepared to do just that.

For my part, it's great to see our grads taking charge of their destinies and committing themselves to something they feel passionate about. So, check out Crossfit Naptown and say "hi" to a couple of our Kelley grads. http://www.crossfitnaptown.com/

Oh yeah, here's Peter showing off what Crossfit has done for him!