Profit with Honor

Hello Kelleygues!

Happy 2012! I cannot believe that we are already well into the second year of the decade, I remember when the year 2000 was coming (does this denote my age??) and the whole world was preparing for a catastrophe with computers turning to the beginning of the 20th century and some people believing it was the end of the world. This year is a bit similar, the end of the Mayan calendar is coming this December and, of course many people are trying to profit out of this event.

Hollywood is making movies, people are writing books, the Mexican tourism association is expecting circa 50 million visitors to the Mayan ruins and I am sure many people are doing many things as they may think the end is coming....

If you ask me, this is purely a marketing campaign in order to scare people and make money out of it.... See when we humans are afraid of changes or afraid of whatever, this fear creates anxiety and anxiety makes us do things we do not necessarily want, and fear also has some type of control over us......and companies know this!

Anyway, the point of this is that the business world is very complex and companies will, sometimes, do things to try to make a profit. As a Kelley student you must remember that ethics are utterly important- we have seen the massive impact of the many unethical behaviours with the mortgage industry and the massive impact it has had in most of the world. Thus, always be aware of your actions as you enter the corporate world and don't let the bottom line drive what you do.

A good read is "Profit with Honor."

On a business trip in Hawaii at the moment, cant think of a better place! More updates soon. All the best on the new semester!

Jaime