One of my favorite media sources is This American Life. It is an hour-long quirky journalism program that reports on off-beat stories that can be compelling, heart-breaking, or hilarious, and sometimes all three at once. The show is produced by Public Radio International, and can be heard on public radio stations or the podcasts can be downloaded from iTunes or the This American Life website.
In January, they broadcast an episode written by Mike Daisey, an actor with an off-broadway show about Steve Jobs and Apple. The episode specifically centered around Apple's Chinese suppliers and the working conditions in the factories there. Mike's story met all the criteria of a great story (compelling, heart-breaking and funny), and, in fact, became This American Life's most downloaded episode.
There was only one problem: it was all bs.
Much of Mike's story was fabricated. He told of meeting with underage workers and workers who were disabled and/or poisoned by the production process and then terminated. His story included armed guards, government blacklists, and inhumane living conditions. Most of it he made up. A real journalist who has experience in China thought a lot of it sounded fishy, so he followed up on the story. He tracked down Mike's translator (using Google) and she confirmed that none of the above things happened when he was researching the story.
This American Life has published a retraction episode in which they investigate what went wrong. The NY Times has covered the story as well.
I listened to the episode. Since it was related to outsourcing, supply chain, and all that kind of stuff, I shared a link with my class (to my M303 students, sorry about that). I told my friends about it. Now I feel as if I've been duped.
There is a raging debate going on now (type Daisey into Twitter) about whether Mike Daisey is a lying self-promoter (a la Greg Mortenson of "Three Cups of Tea") or is being attacked for attacking Apple. You can put me in the first group.
What are the lessons we can take from this?
Don't lie. I'm sure that when he started adding some details, he thought it was for dramatic effect. But one thing leads to another and in this connected world, things come back to haunt you. That little resume "enhancement" will come back to bite you.
Mike Daisey is out there arguing that the truth (that Apple allows the mistreatment of workers) is more important than the fact that he made up interviews. However, he has probably done more harm than good. What better ammunition for Apple than the fact that its most well-known and outspoken critic is a liar?
What else? I don't want to be the media basher. In fact, I think the problem with this country is that too many people are skeptical of quality journalism, rather than that people are too trusting. However, maybe I need to be more discerning about what I hear and what I pass on to others.
What is your take? Do the ends justify the means? What can we learn about ethical decision-making in journalism and in business from this episode?


1. Switch, by Chip and Dan Heath. This book is phenomenal because it works on so many different levels. The subtitle is: "How to Change when Change is Hard." And when is change (for the better) not hard? The over-riding theme of the book is that you have a rational self and an emotional self and that any change that gets made has to deal with both. The authors provide a guide for making change along with dozens of examples that resonate with readers. The great part is that it works for personal change (e.g. how to motivate myself to exercise) to organizational change to change at a public policy level.
2. Boiler Room (2000). A classic business movie about a 23 year old guy whose illegal apartment casino gets shut down. So he takes a job as a broker in a high pressure, high intensity Boiler Room brokerage, where he has to convince new clients to sign up using the time honored tradition of "smiling and dialing." Good performances by Giovanni Ribisi, Ben Affleck, and Vin Diesel. Put it in your Netflix queue, and when your roommates ask you why you're sitting around watching movies, tell them your studying the financial services industry.
3. RadioLab (
one, the easier it is to drive a car around. While this might seem like a trivial example, it is a problem that is preventing a wider adoption of electric cars. If there are few re-charging stations for electric cars, then few people want to buy one. But if few people buy electric cars, then there is no market incentive to invest in re-charging stations. So the network effect prevents the adoption of electric cars. Economists describe this as "lock-in" - we are locked in to gasoline powered cars. That is why the "hybrid" is so successful, it doesn't require any new network to power it.

